In recent years I have noticed mobile and web apps starting to include motion design in their user experiences. One example of this is Facebook reactions. Instead of the reactions instantly appearing on hover, they gradually appear to the user’s eye and animate to help the user further understand and choose their reaction. If the user hovers over a certain reaction it becomes larger to help signify to the user that that reaction will be the one they choose if the click or tap on it. The motion being used here keeps the user engaged in the app and is included in a meaningful and playful way.
Before I came to Grio to do software development, I worked as an analyst at a digital marketing agency. Communications agencies are experiencing an industrial renaissance thanks to the rise of social media and the proliferation of data around consumer online behavior. Every Facebook like, every Instagram post, and every click of a link is an opportunity to measure a brand’s influence.
In the past, agencies were separated by activity, such as public relations, advertising, or branding, but these days the responsibilities are much more blurred. Clients are demanding increasingly complex marketing campaigns across multiple platforms. As a result, all firms are being asked to do more work outside of their comfort zone. Basically, clients are looking for a one stop shop for all of their marketing needs. Companies are more than happy to try to be that full service agency.
In this post I’d like to share a quick overview of the changes that communications agencies are encountering, and how they are adapting by incorporating data science into their service offerings.
Traditional media is no longer the only source of news. Internet and social media have become the main platform for news sharing.
According to Pew Research Center 62% of Americans get their news from social media. This means anyone can create and share news stories, regardless of their truthiness.
Being a new hire can be overwhelming in more ways than one. Meeting new people, learning how the company operates and how to become a successful member of the team.
In order to make this transition smoother, an onboarding process can be put into action. Going through this process typically happens once during the course of employment, beginning at the time of hire. Over time, faces become familiar and the day to day tasks become more routine, minimizing the unknown.
You might think that Facebook and Twitter are already occupying the social media space world wide, However, in China they are blocked. When it comes to Social Media Marketing in China, you must use different tones to communicate with your Chinese audience on their own Social Media platforms, such as Weibo (equivalent of Facebook and Twitter in China), especially Sina Weibo, Tencent Qzone (equivalent of Facebook and Twitter in China), Tencent QQ (Instant Message tools), Tencent Wechat (Mobile communication and private social networking app), Renren (equivalent of Facebook in China) and Youku & Tudou (equivalent of YouTube in China).